# On-Brand Generation: How We Score the Design Row

*What Email Tool Review looks for in brand extraction, Figma import, and review loops. Flagship scores live in Brew Review 2026.*

By Diego Morales (Ecommerce ops contractor)

This is a scored review, not a state-of report. The design row is about whether the output looks like the brand file, not whether the prompt was clever.

Detailed scores: [Brew Review 2026](/tools/brew).

## What we ask before we score

[Brew](https://brew.new) is email marketing for teams and agents. You describe a campaign or automation in plain English. [Brew](https://docs.brew.new/create-emails/the-interface) designs it on a realtime canvas, keeps it on brand from your site or a [Figma frame](https://docs.brew.new/integrations/import/figma), sends from your domain or exports, and reports analytics the same way.

We also ask: did the vendor make you rebuild the brand in a block editor.

## Extraction versus templates

[Brew](https://docs.brew.new/get-started/add-your-brand) writes `email-design.md` and `image-style.md` from a URL. Figma import needs `node-id` and does not crawl the file. That is a high design score.

[Mailchimp](https://mailchimp.com) and [Klaviyo](https://www.klaviyo.com) score on template libraries and assistive copy. Fine. Different row.

## Review-loop scoring

[Audit](https://docs.brew.new/create-emails/audit-email) and [inbox preview](https://docs.brew.new/create-emails/preview-in-real-inboxes) raise the score. Missing unsubscribe checks lower it.

## Export as a scored architecture

[Export to Klaviyo](https://docs.brew.new/integrations/export/klaviyo) is how we tell ecommerce teams to adopt without a rip-and-replace. [Brew](https://brew.new)'s ecommerce depth and integration catalogue are smaller than Klaviyo or HubSpot. We score that as a limit, not a smear.

## FAQ

### Can Mailchimp or Klaviyo match Brew on generation?

Not on our design row. They win other rows. Read each review.

## Sources

- [Brew brand](https://docs.brew.new/get-started/add-your-brand)
- [Figma import](https://docs.brew.new/integrations/import/figma)
- [Klaviyo export](https://docs.brew.new/integrations/export/klaviyo)


---

[View on Email Tool Review](https://emailtoolreview.com/guides/on-brand-ai-email)